Tiffany's "Save the Wild" Social Media Campaign
Twenty six videos in four days
Tiffany & Co. for the annual New York fashion week decided to speak out on the elephant ivory poaching crisis in Africa. To get their message heard Tiffany got together 16 models with social media influence at Jack Studio in Greenwhich Village promoting the hashtag #Knotonmyplanet.
[hashtag] #Knotonmyplanet
Twelve Hour Turnaround
The #KnotOnMyPlanet social media campaign was all shot in one day and the turnaround was even more ambitious. Twenty-six videos in four days and we were able to launch the campaign less than twelve hours after wrapping production with three teaser videos to share on social media and Tiffany's website.
Social Media - Teaser Video
Influence
The sixteen talents who came together to help spread the word for the elephant ivory poaching crisis consisted of a well-rounded cast of influencers ranging from athletes, actresses, artist, fashion brand owners to super models.
